This beer is bold and assertive, and it might not be to everyone's liking. Some might find it challenging to appreciate the quality and depth of this ale. Instead, they may prefer to stick to more conventional options, like those with big advertising campaigns that claim to be crafted in small breweries or promise enhanced attractiveness.

At Arrogant Brewing, they reject the idea of catering to the lowest common denominator, seeing it as a way to keep consumers uninformed. Arrogant Bastard Ale was introduced in 1997 to challenge the dominance of uninspired beers in the market. It has always embraced its unapologetic intensity, and while others have tried to imitate it, there can only be one true embodiment of Liquid Arrogance.